Martell has unveiled a new limited edition bottle: La French Touch by Martell. French house music pioneer Etienne de Crécy is behind the artistic direction of this limited edition. the La French Touch VS by Martell in collaboration with Etienne De Crécy will be available in Sainsbury’s, Waitrose, Amazon and Amathus stores priced at £26.25, and is the first in a series of Limited Edition bottle launches.

For the bottle I needed a dark, deep and dense background, in order to get the neons to vibrate. The famous Martell blue seemed the obvious choice. Especially as the color also symbolizes night time, with all its electricity and its attractions.” Etienne De Crécy

www.martell.com

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Etienne de Crécy

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La French Touch by Martell

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Etienne de Crécy

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

La French Touch by Martell reveal event at The Wellington London 10th February 2016.

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