Giorgio Armani unveiled his Spring /Summer 2016 ad campaign ‘New Normal’ shot by famed photographer Peter Lindbergh. Peter who has captured numerous timeless images of the brand in the past, shot models Nadja Auremann, Stella Tennant, Yasmin Le Bon and Eva Herzigova in a movie- set like environment characterised by a timeless, black and white narrative with the gorgeous super models posing as who they are today confirming that true beauty is ageless just like the timeless pieces in the Giorgio Armani New Normal collection.

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The Giorgio Armani ‘New Normal’ ad campaign set

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The Giorgio Armani ‘New Normal’ ad campaign set

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Giorgio Armani ‘New Normal’ ad campaign

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Giorgio Armani ‘New Normal’ ad campaign

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Giorgio Armani ‘New Normal’ ad campaign

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Giorgio Armani ‘New Normal’ ad campaign

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Giorgio Armani ‘New Normal’ ad campaign

Giorgio Armani New Normal Spring Summer 2016 Advertising Campaign - Pete...

The Giorgio Armani ‘New Normal’ ad campaign

Giorgio Armani - SGP

The Giorgio Armani ‘New Normal’ ad campaign

Peter Lindbergh and Giorgio Armani - SGP

Peter Lindbergh and Giorgio Armani

BEHIND THE SCENES ON THE SET OF THE NEW NORMAL CAMPAIGN SHOOT

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