Salvatore Ferragamo creative director Massimiliano Giornetti has unveiled the brand’s new ad campaign titled Lo Splendore Della Vita ‘The Splendor of Life’ inspired by founder Salvatore Ferragamo’s lifelong belief that “there is no limit to beauty or the pursuit of perfection.” The ad campaign featuring models Maartje Verhoef, Jing Wen and Julia Van Os e Jon Kortajarena was shot by acclaimed photographer Craig McDean depicting the timeless lifestyle of the sophisticated globetrotter in pictures that showcase the fresh and graphic coloring at the heart of Giornetti’s Spring/Summer 2016 ready-to-wear and accessories collections. The campaigned is accompanied by a digital film by director Theo Stanley portraying a light-hearted game of hide-and-seek, set against the backdrop of a coastal villa.

www.ferragamo.com

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SALVATORE FERRAGAMO SS16 CAMPAIGN ‘THE SPLENDOR OF LIFE’

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SALVATORE FERRAGAMO SS16 CAMPAIGN ‘THE SPLENDOR OF LIFE’

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SALVATORE FERRAGAMO SS16 CAMPAIGN ‘THE SPLENDOR OF LIFE’

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SALVATORE FERRAGAMO SS16 CAMPAIGN ‘THE SPLENDOR OF LIFE’

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SALVATORE FERRAGAMO SS16 CAMPAIGN ‘THE SPLENDOR OF LIFE’

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SALVATORE FERRAGAMO SS16 CAMPAIGN ‘THE SPLENDOR OF LIFE’

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SALVATORE FERRAGAMO SS16 CAMPAIGN ‘THE SPLENDOR OF LIFE’

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SALVATORE FERRAGAMO SS16 CAMPAIGN ‘THE SPLENDOR OF LIFE’

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