OK! All along i was well aware that Grammy-nominated musician Hozier had an amazing infectious voice but I never could have imagined him as a model! How he has managed to keep this devilishly handsome model face and body from the public is utterly beyond me! Hozier has just been unveiled as the face of the John Varvatos Fall/Winter 2016 advertising campaign and boy is he a treat for the eye!

Hozier for John Varvatos Fall/Winter 2016 advertising campaign

Hozier for John Varvatos Fall/Winter 2016 advertising campaign

In addition to the photography, featuring the artist wearing multiple looks from the Fall/Winter 2016 collection, the campaign also debuts an original music video, concepted by YARD and directed by Clinch, of Hozier singing his soulful song “To Be Alone.”

Hozier for John Varvatos Fall/Winter 2016 advertising campaign

Hozier for John Varvatos Fall/Winter 2016 advertising campaign

Hozier is one of the great singer/songwriters of this generation, and collaborating with him has been inspiring. He brings a fresh sense of masculinity and authenticity to these images and our brand. This is a Renaissance man of today and years to come.” John Varvatos

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