Belstaff unveiled during London Collections: MEN their Autumn Winter 2016 collection with the dilapidated Victorian red-brick arches of Southwark’s Ewer Street to a Belstaff clad VIP guest including Labrinth, Jack Fox, Robert Konjic, Dermot O’Leary, Hu Bing, Oliver Cheshire, Craig McGinlay and Tilly Wood and Chief Executive of the British Fashion Council Caroline Rush. The collection which is based upon cold adventure riding and the pursuit of freedom, illustrates a journey that takes you through tough terrains, snowy mountains and icy glaciers in comfort and style. The collection has been designed to meet the demands of protection against water, wind and friction, mobility and adaptability, merging the heritage of Belstaff classics with innovative new materials, constructions and functionalities to ensure unprecedented warmth and comfort.
“We were inspired by the pioneers of endurance riding who threaded their bikes through some of the most inhospitable conditions for the sheer challenge of the journey, hence the concept of protection from the elements was integral to the design. By drawing upon the Belstaff heritage, we have provided an unmatched level of functionality and technical detailing, with added warmth and comfort.” Vice President of Men’s Design, Frederik Dyhr.
“The concept of adaptability in our Autumn 16 (pre) collection couldn’t be more relevant given the unusually mild weather we’re experiencing, our multiple membranes and linings mean that Belstaff outerwear easily adjusts to temperatures and layers can be peeled off. That said, meteorologists expect El Niño’s frostier sister La Niña to take over this time next year: the more directional Winter 16 collection you see here will ensure you are prepared.” Belstaff CEO Gavin Haig.