British luxury lifestyle brand Belstaff opened for business in Japan with a store opening in the Matsuzakaya Nagoya store in early March 2016 which will act as the brand’s first point of sale in the market. This was followed by the opening of a pop-up shop in Isetan Men’s Building, Shinjuku, Tokyo, which will remain open until 29th March.
The shop, located inside the Matsuzakaya department store in Nagoya, is situated on the second floor of the North Wing, and spans 409 square feet. The men’s pop-up shop at Isetan, Tokyo, covers a space of 635 square feet. Both points of sale stock the spring 2016 menswear range alongside the brand’s evergreen Legends collection. Belstaff will open a further store in Kobe in September, which will carry both men’s and womenswear.
“Having spent the greater part of my latter career in Asia, specifically in Japan, I am delighted to be bringing some of my experience and knowledge to opening our business in this part of the world. The Japanese have a great appetite for modern British heritage brands and Belstaff – having been the embodiment of British speed and style since 1924 – will no doubt not disappoint.” Gavin Haig, CEO