CÎROC Ultra-Premium Vodka has unveiled a ridiculously good looking Limited Edition CÎROC ‘Blue Steel’ bottle designed in collaboration with Mario Testino to celebrate the arrival of Zoolander 2, a Paramount Pictures’ sequel of the cult classic film Zoolander. The collaboration is followed by the ‘On Arrival’ campaign inspired by the Zoolander films featuring Derek Zoolander in a custom designed suit showcasing his iconic ‘Blue Steel’ pose captured in New York by legendary photographer Mario Testino. The fashion forward CÎROC ‘Blue Steel’ bottle is available in standard 70cl formats as well as a 1.75cl bottle in exclusive bars however Testino has also helped design a 3L collector’s CÎROC ‘Blue Steel’ bottle. For the first time ever CÎROC also takes us on a behind the scenes tour of the the CÎROC ‘On Arrival’ campaign set.
‘When we were working on the creative concepts for the CÎROC On Arrival campaign and the idea came to make Derek Zoolander part of it, it felt to all of us that it was a perfect opportunity. The timing, the energy, the fun… it all worked so well. Derek Zoolander was so open to all my ideas and helped convey what I wanted to do. It is not always easy to get people to perform or take on your direction, even when they are actors, but Derek was great. Of course, the moment he did his famous ‘blue steel’ pose was brilliant. It was what we were all waiting for!’ Mario Testino
All images © Copyright Mario Testino