After the success of the London 2012 Olympics, the city of London has seen a surge in the number of cyclists in the capital as well as riders who appreciate the design and innovation behind the sport. In the latest exhibition at Design museum in London titled Cycle Revolution viewers are invited to look at cycling subcultures through four ‘tribes’ namely, the High Performers who reach Olympic speeds, the Trill Seeks who take on all terrains, the Urban Riders who pedal our cities mile by mile and the Cargo Bikers who work on two wheels.

To kick off the start of the exhibition, the Design Museum with Mortlach Whisky ‘The Beast of Dufftown’ organised a private viewing attended by VIP guests who were served Mortlach based cocktails and were also invited to taste a choice of two Mortlach Rare Old single malt Scotch whiskies notorious for their powerful, complex and unique flavours.

www.mortlach.com

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum, London, Britain on 17 Nov 2015.

Mortlach at the Design Museum’s Cycle Revolution Private View at The Design Museum

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